Introducing Gateway: The alumni intelligence platform built for the post-House era

College athletics has entered a new era — one where athletic departments can no longer rely on traditional revenue streams alone. In the wake of the House v. NCAA settlement, the pressure to generate more revenue, faster, has never been greater. Development teams are being asked to do more with less, compete with central advancement for donor attention, and engage alumni audiences they barely know.

The problem? Most athletic departments are working with alumni data that's years — sometimes decades — out of date.

Today, we're introducing Gateway®: a data intelligence platform that gives athletic departments direct access to a verified, comprehensive alumni database so they can fundraise smarter, run more effective marketing campaigns, and unlock new NIL sponsorship opportunities.

The problem: Yyou're only reaching a fraction of your alumni

Across collegiate athletics, a significant portion of alumni data is incomplete, outdated, or simply missing. Contact information changes. People move. Email addresses bounce. And in many cases, entire segments of an alumni base have no usable contact data at all.

The result: development offices are only reaching a fraction of their potential donor base. Marketing teams are running campaigns to lists that haven't been refreshed in years. And sponsorship conversations are happening without the audience intelligence needed to make a compelling case to partners.

These aren't minor inconveniences — they're revenue gaps. Every unreachable alumnus is a missed fundraising opportunity. Every stale email address is a ticket sale that never happened. Every incomplete record is a potential NIL sponsor that never got the call.

Meet Gateway

Gateway is a next-generation alumni database built specifically for athletic departments. It gives your development, marketing, and commercial teams a single platform to find, segment, and activate alumni with accuracy and confidence.

Here's what's inside:

• 70M+ vetted university alumni contacts across the country
• 50+ data points to filter and segment by — including industry, geography, profession, and more
• 300+ universities represented in the database

With Gateway, your team can stop guessing and start reaching the right people, with the right message, at the right time.

What you can do with Gateway

Accurate alumni data unlocks possibilities across every function of an athletic department:

• ‍Increase philanthropic revenue: Identify high-potential donors and previously unknown alumni to expand your pipeline beyond the contacts you already have.‍
• Boost ticket sales: Launch direct outreach to a larger, verified alumni audience to fill seats for games and events.‍
• Expand event attendance: Promote alumni weekends, donor events, and signature experiences to audiences you couldn't reach before.‍
• Drive NIL sponsorship conversions: Articulate the true composition and reach of your alumni base when engaging corporate partners and NIL sponsors.‍
• Improve campaign performance: Segment audiences by industry, geography, and profession to make outreach more personal — and more effective.

How it works: Three simple steps

Gateway is designed for lean teams. You don't need a data science background or a dedicated analytics staff to get value from it.

1. Search alumni records — Query the database to surface the alumni profiles most relevant to your goals.

2. Segment your audiences — Filter by the data points that matter most to your campaign — geography, profession, industry, giving history indicators, and more.

3. Export and launch campaigns — Take your segmented lists directly into your outreach workflows and start activating.

That's it. No complex integrations, no lengthy onboarding. Just clean data, ready to use.

Building a data-driven foundation for what's next

The post-House era marks a structural transformation of college athletics. Revenue expectations are rising. Competition for donor dollars is intensifying. And the departments that thrive will be the ones that build modern, data-driven operations capable of sustaining growth year over year.

Most athletic departments are actively fundraising from only a fraction of their alumni network. Gateway expands that reach, enabling development teams to activate thousands of previously unreachable alumni — people who care about your program but aren't in your database.

Establishing that foundation now creates a long-term competitive advantage. Better data means better campaigns. Better campaigns mean better outcomes — more revenue, more fans in seats, stronger sponsorship conversations, and a donor pipeline that doesn't dry up when your current list gets tired.

Your alumni base is bigger than you think

Your alumni network is one of your most valuable assets. Gateway helps you see all of it — not just the contacts that happened to make it into your current system.

If you're ready to stop leaving alumni engagement on the table and start building the kind of data infrastructure that drives real results, Gateway is built for you.

Gateway® is a data intelligence platform purpose-built for collegiate athletics. With 70M+ verified alumni contacts across 300+ universities, Gateway gives athletic departments the data they need to fundraise, market, and compete in the modern era of college sports.